“Made in Italy” Event Recap

On May 5th an esteemed group of guest speakers joined for an interactive discussion, at Innovit – Italian Innovation and Culture Hub in San Francisco, to discuss the “Made in Italy” national brand in an evolving Gen Z marketplace. Speakers included Davide AccomazzoDaniel André LangerMatteo DasteJuliana E. Pisani, & Alessandra Zago.

The discussion aroused considerable interest from the public, proving to be an important topic not only for the Italian community, but for the future of marketing quality products. The President of Comites of San Francisco Massimo Costetti expressed his gratitude for this first event hosted at Innovit dedicated to our business community and invited the audience to follow the rich calendar for the remainder of the year with more cultural and informative initiatives coming up. Comites of San Francisco members Sonia Alioto and Sara Bianchi Chamberlin shared their thoughts on the evening.

• We took an in-depth look at the meaning of “Made in Italy” in the global market, and examined the challenges posed by Generation Z amongst well-known brands, and marketing strategies. It was exciting to see such a lively interaction between the audience and guest speakers, as well as a unanimous consensus on the need to continue the debate to spread knowledge and appreciation of coveted Italian brands. — Sonia Alioto

• It is important to educate the public about how the concept of “Made in Italy” is linked to our roots. By referencing concrete examples and stories we are able to create awareness about the value of products that are synonymous with Italian identity. This meeting created a great platform for discussion which highlighted the need to create more opportunities in this regard, such as targeted campaigns and trade events to showcase these concepts abroad. — Sara Bianchi Chamberlin

Thank you to all that attended and made this event possible.

Italian Trade AgencyIstituto Italiano di Cultura San FranciscoAlberto AcitoSergio StrozziMassimo CostettiPaola Tonelli, & Silvia Veronese